Nonitage

Brochures and postcards can be very efficient promotional and marketing tools. Given this, most companies have them printed by printing companies for their advertising requirements. The prices of these change depending on the type of brochures that they require. To obtain the best prices, most companies ask several printing companies for quotes so they can have more choices. If you find yourself or your company requesting the services of printing companies to print your brochures or postcards, here are a few helpful hints that will help you with your process.

Digital vs. Offset

One of the main things you need to do is to set your budget for the project because this will help you determine on the type of printing job that you require and can afford. In most cases, digital printing is less expensive than offset printing. On the other hand, it is always a nice idea to check for the finest quality and not merely the price, so you need to be particular in making your decisions.

An added way you can save money is to do the design yourself and just submit it to the printer for printing; this can help you avoid paying for additional services that these printers offer. There are also companies that offer do-it-yourself brochures online and this will also save you both time and money.

When choosing the paper for the brochure or postcard, most printers will suggest you use heavyweight and glossy paper. This is trustworthy advice since this grade of paper adds a professional look to your brochures. The type of folding used for your brochure is also an important choice in printing your brochures. You will be given a choice between a single fold, tri-fold and the “Z” fold, and you should elect the one that you think would present your brochure a better look. You should also ask your printer about any offers they can give you if you order in bulk since this can also save you more.

Brochures and post cards can be very effective advertising tools that will help you expand your business. Given this, knowing how to look for the printer that can best help you with your printing needs, can be an added bonus.

The Ministry of Defence in the UK is building an additional wing of 9,000 sq m in its Abbey Wood building in Filton, which is being claimed to be the most environment friendly building ever built in the UK.

The new wing, named the Oak Building, will be able to provide desk space for 600 staff members and will accommodate in total close to ten thousand staff member. The project will cost about £25 million and is expected to be over by next year. Once the wing is finished, it will be used by Defence Equipment and Support Arm department.

The wing will be like a standard shared office structure. However, the Ministry of Defence is concerned about the environment and thus is using its Defence Related Environmental Assessment Methodology system to assess the effect the building is going to have on the environment. The wing will comply with the same standards as barracks and aircraft hangers.

The responsibility of the project completion and of maintaining the standards has been given to Bovis Land Lease and Babcock Infrastructure Services. They will have to ensure that all environmental standards are met before the building is opened for operation.

Simon Mack, the Senior Construction Manager said that the building construction will show how future buildings can be built efficiently and it will utilise all the existing best practices in order to make it a sustainable and affordable building.

Many people these days are getting into Web design for a variety of reasons. Some love to build innovative websites as a great way to provide a creative outlet as well as a great way to make a living helping website owners build their pages.

Others build content websites that generate an income through magnetization models like AdSense and affiliate links. Whatever your passion website design can be a great way to explore your talent and express your artistic skills.

If you love to create, have always wanted to draw but simply can’t develop that form of artistic skill set, then website design may be your forte!

One thing that we can be sure of is that web design will always be an evolving art form. The more technology evolves the more applications webmasters are finding for JavaScript and other website technologies.

New technologies only create new forms of the same art form giving website designers a new format to play with and new benefits to explore.

It actually becomes quite enlightening to move from one media to another, as you get to see more perspectives of the same technologies reformatted to fit on other media.

I find it fascinating to learn how these technologies are going to evolve next, I love how I can never fully keep up with it, it means I’ll always learn something new and never get bored!

Today’s issue of Lean Marketing Champions features tips on doing your own PR from one of our authors and PR goddess, Paula Gardner.

1. A Website.

Even if you think a website isn’t going to directly to contribute to sales, having a web presence makes it a lot easier for journalists to suss out a bit more about you before they commit themselves to getting in touch. And, once you’ve got your details and further information up there it’s not unknown for journalists to respond to a press release and write up their piece from your release and your website alone, without even getting in contact with you.

2. A Brand.

Having your brand defined, at least in your head, helps you market yourself boldly, strongly, and even provocatively if necessary. Think about what you represent. You don’t just sell financial products; you offer security and trustworthiness. You don’t only own a hair salon and cut hair; you offer a fresh new image, a time to change the way you look and feel about yourself. Think about mobile phone adverts - very few of them actually have a mobile phone in them but hint at aspirational lifestyle statements! It’s a technique that works.

3. A Thick Skin.

There will be those times when you call a journalist in the middle of press day and they grunt at you down the phone. Don’t take it personally. Just shrug it off and move on.

4. A Spring in your Step and a Smile on Your Face.

Most of us, journalists too, prefer to talk to someone who is optimist and cheerful. So, stand tall and put a smile on your face (even when you’re on the phone, it does work).

I’m wondering if… You Know Other People who should be reading this too? So do us all a favour (they get 2 free books - we get a new subscriber - you get to look good) when you Pass On This link… http://www.leanmarketing.co.uk

5. Persistence.

Putting regular time in really makes a difference. So, get out your diary and schedule in some PR appointments with yourself for the next few months.

6. Help.

Whether it’s a VA, a colleague, a PR or media student, a willing friend in business or a PR Buddy, having someone who is not afraid to say “That press release is just too boring” is really worth finding.

7. Knowledge of the Press.

I often get clients who don’t read, never make the time to listen to the radio and are proud of the fact. I do empathise with them, but really, to have any success in PR you’ve got to know who you’re talking to. So, sit down and choose your target publications, list them and tick them off as you read them. Regularly.

A good resource that you but cheaply is the Writers and Artists Yearbook, available from Amazon. The Writers and Artists Yearbook 2005 will cover a good deal of publications (both newspaper and magazine in the UK). The Guardian Media Directory moves up a step in seriousness, covering the addresses, phone numbers, websites and key personnel for companies in every section of the media, from digital television to magazines, regional newspapers to publishing houses, think tanks to charities. The site www.mediauk.com is also a great top up resource.

8. A Fail Safe Method of Contact.

If you know that you’re not going to be around for long periods, whether it’s away at meetings or doing your day job, make sure there is someone who can at least take a message and hunt you down when the press come knocking. Because, unlike The Postman, they rarely knock twice.

===================================
Get Noticed! The Do Your Own
PR Handbook by Paula Gardner.
Buy It At www.BookShaker.com
====================================

Paula really knows her stuff on PR so why not get in touch at her website… www.doyourownpr.com

‘Dangerous’ Debbie Jenkins
debs@debbiejenkins.com

(c) Copyright 2005 www.BookShaker.com

SUMMER CAN BE SLOW FOR BUSINESS
But don’t let that get in the way of your success.
This is the ideal time to work on your business
rather than in it. Get 2 F’REE eBooks and prepare
for more success with less effort here…
http://www.leanmarketing.co.uk

During conversations with web business professionals about pay-per-click search engines, “traffic volume” is always a hot topic. Over the last year or so, Google Adwords has emerged as the pay-per-click (PPC) search engine most enamored for driving “traffic volume”.

Indeed, with Google Adwords providing paid listings for Google Search, the #1 search engine in the world, as well as American Online (e.g. AOL), Ask Jeeves and MySearch.com, the fourth, fifth, and seventh spots, respectively, for the most popular search engines per a 2004 study by Neilson/NetRatings, it deserves strong recognition.

However, successful web marketers understand that “driving traffic volume” is only a means to an end - the “end” being website conversion.

Website conversion is when a visitor takes action (ideally your most wanted action) on your website after clicking through your ad. It is important because it leads to financial results for your web business and generates a return on your advertising spend (ROAS).

Every web business consists of unique characteristics created by their market demographics, psychographics and product/service benefits. A PPC search engine that generates visitors who convert well for one web business may fail miserably for another. Therefore, when developing your PPC strategy consider the search engines’ “usage demographics.”

Usage demographics are the profiles of Internet users who prefer one search engine over others based on their perceived functionality, content, and search result placement and relevance. By understanding usage demographics for the search engines Google Adwords and Overture supply paid listings to, a web marketer can develop a relevant message and target an ad placement that most effectively connects and converts their most qualified buyers.

Although Google Adwords and Overture’s partner networks consist of thousands of content and search-based websites, the highest percentage of their traffic originates from the five most popular search engines. Among these, Google Adwords supplies paid listings (i.e. Sponsored Results or Listings) to Google Search, Ask Jeeves and American Online (AOL) while Overture supplies Yahoo! and MSN.

Below are the primary search engine usage demographics to consider when developing your PPC strategy:

A. Gender: Male versus Female

A May 2004 study by Hitwise showed that “55% of women prefer MSN Search while a majority of men favor Google Search”. Yahoo! Search was split even on gender with a greater focus on people 18-34 in age.

A 2004 MarketingSherpa study indicated that MSN’s user profile consisted of time-limited, married females who searched less frequently yet performed greater e-commerce searches. While Google Search was favored by professional males who performed greater news, media, entertainment and education searches with a lesser intent to purchase.

For AOL and Ask Jeeves, AOL is favored by women with less buying intent than MSN Search while Ask Jeeves is preferred by children.

Furthermore, an April 2004 iProspect study uncovered that, “women found paid ads to be more relevant than men did when searching across Google, Yahoo!, MSN and AOL.”

These statistics are startling when considering their influence on your PPC strategy since women represent roughly 75% of major household purchases and as stated in a Women.com study, control 80% of all purchasing decisions.

B. Relevancy: Paid versus Organic Listings

Another usage demographic to consider for your PPC strategy is “perceived relevancy” of paid versus organic listings. Ads perceived as having greater relevancy lead to higher website conversions.

The iProspect study referenced earlier also discovered that “Internet users are more likely to click on an organic search link on Google, and a paid search result on MSN.” Organic listings on Yahoo! were considered 61% more relevant than paid listings while AOL was split 50/50.

C. Age: Young versus Adult versus Seniors

A third usage demographic to review is age. Preferences among the top five search engines are fairly mixed among age groups; Yahoo! is a strong favorite with 18-34 year olds; while MSN and AOL have a stronger preference among the 35-55+ age group. As stated earlier, AskJeeves is favored by teens and adolescents which is growing in their buying power within American households as stated in a recent BusinessWeek research study.

So what does this all mean for your PPC strategy?

First, it is highly recommended to run Google Adwords and Overture campaigns concurrently using keyword-level tracking systems to determine which PPC search engine generates the most cost effective and best converting visitors. Usage data generated from your website is the best market research.

Second, consider your writing style. By understanding the common characteristics of your customers and writing PPC ads best suited to the search engine’s usage demographics, you will increase your probability of connecting with your audience and improving your website conversion. Also make special note that women have a stronger propensity to buy AND a higher “perceived relevance” for paid listings on MSN Search.

Third, although Google Adwords accesses a larger traffic pool, Overture’s partner network, mainly MSN Search, has the highest perceived relevancy for paid listings and the highest propensity for purchasing. Although counter-intuitive to current conventional thinking, Overture may deliver better “converting visitors” than Google Adwords.

In closing, a greater focus on the search engines’ usage demographics when writing your PPC ads, targeting PPC channels and developing corresponding landing pages will enable your marketing strategy to ultimately achieve stronger financial results for your web business.

Kevin Gold is a writer, speaker and co-founder of Enhanced Concepts, Inc. Enhanced Concepts specializes in turning website visitors into leads or sales through web conversion strategies and ROI-driven search engine marketing. If you want to increase your leads or sales and get, a free copy of “Understanding Your Conversion Rate” and “12 Surefire Ways to Increase Your Website Conversion” visit http://www.enhancedconcepts.com.

Finding the perfect watch winder to meet your needs is as easy as researching your options. How much is your timepiece worth, both in monetary and sentimental value? Do you want a simple, functional storage unit? Do you prefer an elaborate display case with all of the features available? These are questions you should ask yourself while determining which is the best watch winder.

The Orbita watch winder is made in the U.S. and is considered one of the best watch winders available. It can be set to move at 500, 650, 800 and 950 turns per day. This particular brand has an auto-reverse feature and has a battery life of anywhere from 6-24 months. The Orbita watch winder is one of the less expensive models in their range but runs very quietly and does not over wind automatic watches. Orbita offers options of single, double and higher multiple heads to house the pieces and many of their products allow for programming of the turns per day. This company has also released a model that holds up to 24 watches at once and each watch can be set for different turns per day; this model has a retail value of $20,000.

Rolex also has a variety of watch winders available. These watch winders come in a variety of options from simple to beautifully crafted and elaborate. Most models can encase anywhere from one to ten watches in a single box. It is recommended that if you are unsure of the specifications of a particular brand of watch winders, you should consult with a jeweler or watch expert to help narrow your search.

The Steinhausen watch winder is a favorite among collectors. As with the other top brands, Steinhausen offers beautifully constructed watch winders with precise engineering. Designed to slowly, delicately and consistently wind your watch, Steinhausen guarantees your watch will be carefully wound, easily displayed and ready to wear at a moment’s notice. This brand of watch winder is generally equipped with a glass front for easy viewing and can keep your timepiece protected from dust. Owners of the Steinhausen watch winder enjoy the ability to store up to four watches in the same case and like that the motor runs very quietly.

Since 1834, Wolf Watches has practiced to perfect its winding products. Because of the careful design and elegance of these watch winders, Wolf has become a favorite among collectors. One of the newer products, Module 2.0, is capable of winding in three different directions: clockwise, counterclockwise or bi-directionally. This product also has a setting in which the watch is allowed to “sleep”; many collectors believe this to be a critical stage for any self-winding watch in order simulate normal wear (i.e. winding and unwinding). Consistent over winding can damage your treasured watch. This is among the many reasons people enjoy the features of the Wolf watch winder.
The Underwood watch winder also offers many appealing features. The Rotogalble winder from Underwood is programmed to wind 30 minutes clockwise, 30 minutes counter clockwise and then a three-hour resting period before the cycle begins again. This feature is favorable since most collectors understand the importance of delicate winding. Many experts believe the Underwood watch winder collection to be among the best on the market, however they are also among the most expensive.

The Rapport Company has been in the watch business for over one hundred years. Given the amount of time creating watches and accessories, it is no wonder they have some of the finest products on the market. Many prestigious collectors choose Rapport watch winders and consider them the best watch winders available. Rapport believes that the frequency, angle and speed of rotation are the key elements to crafting the ultimate watch winder. Along with high standards of craftsmanship, this company also believes in provided elegantly appearing cases for watch display and storage. This product also offers a choice of settings from a fast-winding mode to an intermittent mode with rotates both clockwise and counter-clockwise.

Eilux, the recently renamed watch winder from Everwell is considered an excellent choice as an entry-level or beginners watch winder. The Eilux is covered by a manufacturer’s warranty and is said to be a very dependable, although much less expensive than other brands, winder. This brand is programmed to wind in three directions: clockwise, counter-clockwise and bi-directional. It is important to note that the winder should be completely shut down before changing winding directions. One dealer likens this to changing gears in a moving car without stopping first. The factory default setting is to rotate bi-directionally for 24 minutes with a three-hour resting period before beginning the cycle again.

If you have a very large budget in which to purchase a winder and have a very valuable timepiece to store, a high-end watch winder can be a may be the right choice you. Although many of the best quality winders are pricey, brands such as the Eilux can be a good alternative to spending a thousand or more dollars. Precision in rotation is a critical factor and you should certainly take notice of the rotation cycles of any brand you consider purchasing.

Owners of valuable automatic watches obviously wish to protect their investment. Comparing the different brands of watch winders to find the best for your needs is important. Generally speaking, watch winder manufacturers create products based on different principles. It is probably wise to stay away from the cheaply made models because you run the risk of over winding your piece. The more intricately designed models may be significantly more expensive, however, you certainly pay for what you get in this market. To clarify, with a poor winder, your watch may even become disabled or damaged by over winding. Choosing a winder with finite workings is the best way to ensure your watch is properly wound.

Watch Winders Info provides detailed information on automatic watch winders, boxes and cases, and other accessories. Watch Winders Info is the sister site of Rolex Replicas Web.

The brand new sports performance enhancing contact
lens has finally become available to amateur
athletes. But where exactly does one go to buy the
nike maxsight? Because they are contact lenses,
you will not find them at the local sporting goods
store or favorite team shop.

All contact lenses are considered medical devices
and need to be fit by a licensed professional. So
if you are interested in trying out the Nike
Maxsight lenses, simply contact your local eye
care provider.

As of today, the lenses come in spherical powers
ranging from +4.00 to -9.00 including plano. Plano
is simply a lens with no vision correction. They
come in one base curve, 8.7, and a diameter of
14.3. Your eye care professional will be able to
decide if the lens is healthy for your eyes.

Nike and Bausch and Lomb have teamed up to create
two varieties of the Maxsight, an amber tint and a
green/grey tint.

The amber tint is designed for sports with a
moving ball, such as baseball, softball, and
soccer. The entire lens is amber in color and does
show on the eye when worn. Most people find the
color gives them a competitive look. Plus, if your
team colors are orange or red, your eyes will
match your uniform. Baseball players have reported
increased ability in tracking the spin on a pitch
and tracking any moving ball. Soccer players claim
the ball essentially pops out from the grass
background.

The green/grey tint is designed for individual
sports such as running and golf. The main purpose
is to reduce glare and increase contrast. This
means less squinting and more focus. These lenses
also show on the eye and basically give the
appearance of large, dark, corneas. Runners can
enjoy the eyes ability to relax, as opposed to
squinting, which reduces fatigue and strain.
Golfers find the ball easier to track when
swinging the club and easier to follow once hit.

The end result is fantastic vision, UV protection,
and an enhanced sporting experience, not to
mention one mean looking set of eyes.

Steve Cogger is a contact lens specialist from New York City and a fellow of the Contact Lens Society of America. In order to provide a resource for all lens wearers, he is also the webmaster of http://www.All-About-Contact-Lenses.com.