Promotional Calendars and Diaries Essential Tips
Here we introduce 10 top tips on selecting corporate calendars and diaries.
1. First order as early in the year as possible, that way you get the best choice as popular titles will sell out fast.
2. If a bespoke or branded calendar is required, it needs to be designed very early in the year to avoid disappointments.
3. When choosing a promotional calendar, please do think about how your customers’ offices look like. For example is there room for a wall calendar? Or maybe a desk top calendar is better where there is lack of space.
4. When choosing a promotional or branded calendar format, please consider if the writing space available or not? And also, will your customers prefer one with writing space or not?
5. When choosing a diary, think about whether a desk or pocket type is best for your target market. Are they office bound where a desk diary would be best, or will they move, in which case a pocket diary would be more suitable a proposition?
6. When you have decided on which pocket or desk calendar best meets your requirements and then consider the best page layout and format. The options can be ‘week to view’ or ‘page a day’. Think about what will you clients prefer?
7. For branding of personalised or custom promotional calendars and diaries, please always send the best quality artwork possible, the higher the quality of artwork used, the better the result will be in the short to long run.
8. Ordering early also ensures you get delivery when you would like it, very important if you prefer your sales staff to deliver the promotional items by hand or if you need to send these promotional items and products abroad.
9. Remember everyone uses a calendar or a diary every day so they are one of the best forms of year-round promotion to add to your campaign.
10. A good way to find and source promotional calendars from suppliers in the UK is to look online such as at www.promotional-merchandise.org.uk where you can find anything from calendars and diaries to other promotional items, such as keyrings, carrier bags and corporate gifts.