Tech Giant Samsung Launches TV App Store and 3D TVs in US
Essentially this is going to be a preferred direction for many overboard video operations and we already know that TiVo has an especially similar nascent App Store, and that in Europe plenty of the HbbTV set top builders may decide to go down this route.
The store is directed at letting content owners and developers get access to multiple device types for one development effort. Naturally many of those are content services, which need to control their own space and UI experience on the device instead of simply sell the content thru Samsung. Samsung will supply an Apps Software Developers Kit ( SDK ), which it asserts will be an open platform that encourages anyone from premium content owners to individual developers.
“We are making a serious step forward in delivering a personalised, passable and convenient to use connected Television experience”.
Samsung’s established leadership in the “connected TV” space commenced in 2008 with RSS feeds thru its InfoLink feature, then extended to launching InternetTV in 2009 and being one of the first to launch Blockbuster’s streaming picture rental and purchase service on select HDTVs and Blu-ray players. Premium apps should be available for buying through the platform’s transactional interface in the second half 2010, says Samsung.
The reality is that Samsung and Sony have all made progress down this route kind of in step with each other. However this week while Sony was dripping the undeniable fact that it is going after a 3 screen approach, with an App and Content store being set up that may work with telephones, Televisions and Computers , Samsung is ahead, in it’s already delivering it. Vizio attempted to make claims the lead in 3D Televisions at CES, but isn’t yet delivering them.
Customers , for instance, will be in a position to play Texas hold ‘em poker with buddies, where the Television screen shows the table and the telephone serves as the controller, while showing cards in your hand like a genuine poker game.
